[BI, Dont forget the deadline]
Bi wanted a campaign which would lead to more applicant for the school. We conducted research into why their numbers weren't as high as they wanted, and realized how many potential student forgot the application deadline. With this in mind we created the "remember the deadline" campaign. A series of daily social media videos where we parodied the TV-series 24. The campaing consists of 24 videos, that would be released everyday for the last 24 days before the application deadline.
SOCIAL